#uxdesign
#mobile
#Figma
#gamification
Increasing User Engagement, Retention, and App Engagement rate on the Sikka App through a Gamified Approach
Increasing User Engagement, Retention, and App Engagement rate on the Sikka App through a Gamified Approach
Increasing User Engagement, Retention, and App Engagement rate on the Sikka App through a Gamified Approach
Increasing User Engagement, Retention, and App Engagement rate on the Sikka App through a Gamified Approach
Increasing User Engagement, Retention, and App Engagement rate on the Sikka App through a Gamified Approach
Increasing User Engagement, Retention, and App Engagement rate on the Sikka App through a Gamified Approach
1 week
Timeline
UX Design
Role
1 week
Timeline
UX Design
Role
Intro
Intro
Sikka is an app that allows its users to earn some money for completing small tasks. These tasks could range from filling out online surveys, playing games, installing and reviewing other apps, etc. A user receives virtual currency for completing offers that are specific to them. This currency can then be exchanged for gift cards or cash (via UPI) after reaching some predefined thresholds.
Sikka is an app that allows its users to earn some money for completing small tasks. These tasks could range from filling out online surveys, playing games, installing and reviewing other apps, etc. A user receives virtual currency for completing offers that are specific to them. This currency can then be exchanged for gift cards or cash (via UPI) after reaching some predefined thresholds.
Users
Users
The app is primarily targeted towards students in Tier1 and Tier2 cities only in India but has usage in different age groups too. The average time a user spends on the app is around 8 mins in a day and the retention values range from Day 1 at 40% to Day 7 at 7%.
The app is primarily targeted towards students in Tier1 and Tier2 cities only in India but has usage in different age groups too. The average time a user spends on the app is around 8 mins in a day and the retention values range from Day 1 at 40% to Day 7 at 7%.
Goals
Goals
Introducing gamification elements into Sikka. These elements should make the app more engaging and encourage users to interact with it regularly. My focus is on creating a gamified experience that encourages users to interact with the app regularly and achieve specific goals. Some KPI’s my design should uplift :
User Loyalty
User Retention
App Engagement time
Introducing gamification elements into Sikka. These elements should make the app more engaging and encourage users to interact with it regularly. My focus is on creating a gamified experience that encourages users to interact with the app regularly and achieve specific goals. Some KPI’s my design should uplift :
User Loyalty
User Retention
App Engagement time
How I introduced Gamification?
How I introduced Gamification?
After digging into Octalysis framework and immersing myself in relevant articles, a clear picture emerged, revealing these challenges within the Sikka app:
After digging into Octalysis framework and immersing myself in relevant articles, a clear picture emerged, revealing these challenges within the Sikka app:
1
No sense of urgency created for the users.
1
No sense of urgency created for the users.
1
No sense of urgency created for the users.
1
No sense of urgency created for the users.
1
No sense of urgency created for the users.
1
No sense of urgency created for the users.
2
No way to compare with others.
2
No way to compare with others.
2
No way to compare with others.
2
No way to compare with others.
2
No way to compare with others.
2
No way to compare with others.
3
No goal or any parameter which will make users feel accomplished.
3
No goal or any parameter which will make users feel accomplished.
3
No goal or any parameter which will make users feel accomplished.
3
No goal or any parameter which will make users feel accomplished.
3
No goal or any parameter which will make users feel accomplished.
3
No goal or any parameter which will make users feel accomplished.
4
There is Spin the Wheel which can improve user engagement but it requires 10 sikka to spin.
4
There is Spin the Wheel which can improve user engagement but it requires 10 sikka to spin.
4
There is Spin the Wheel which can improve user engagement but it requires 10 sikka to spin.
4
There is Spin the Wheel which can improve user engagement but it requires 10 sikka to spin.
4
There is Spin the Wheel which can improve user engagement but it requires 10 sikka to spin.
4
There is Spin the Wheel which can improve user engagement but it requires 10 sikka to spin.
5
No onboarding reward given.
5
No onboarding reward given.
5
No onboarding reward given.
5
No onboarding reward given.
5
No onboarding reward given.
5
No onboarding reward given.
Solutions
Solutions
1
Golden Hour
Designate a specific time each day (for eg. 3 to 4 pm) as the "Daily Golden Hour," during which certain aspects of the app are enhanced, and users can enjoy increased rewards or reduced effort requirements for particular actions.
1
Golden Hour
Designate a specific time each day (for eg. 3 to 4 pm) as the "Daily Golden Hour," during which certain aspects of the app are enhanced, and users can enjoy increased rewards or reduced effort requirements for particular actions.
1
Golden Hour
Designate a specific time each day (for eg. 3 to 4 pm) as the "Daily Golden Hour," during which certain aspects of the app are enhanced, and users can enjoy increased rewards or reduced effort requirements for particular actions.
1
Golden Hour
Designate a specific time each day (for eg. 3 to 4 pm) as the "Daily Golden Hour," during which certain aspects of the app are enhanced, and users can enjoy increased rewards or reduced effort requirements for particular actions.
1
Golden Hour
Designate a specific time each day (for eg. 3 to 4 pm) as the "Daily Golden Hour," during which certain aspects of the app are enhanced, and users can enjoy increased rewards or reduced effort requirements for particular actions.
1
Golden Hour
Designate a specific time each day (for eg. 3 to 4 pm) as the "Daily Golden Hour," during which certain aspects of the app are enhanced, and users can enjoy increased rewards or reduced effort requirements for particular actions.
2
Introducing Leaderboard
Users now have the opportunity to enter the leaderboard by successfully completing any task. The top 10 performers of the week will ascend to the next rank, showcasing their accomplishments and creating a vibrant community of motivated individuals. This innovative addition not only allows users to benchmark their progress against peers but also injects an exciting element of competition, fostering a collective drive for excellence within the Sikka app community.
2
Introducing Leaderboard
Users now have the opportunity to enter the leaderboard by successfully completing any task. The top 10 performers of the week will ascend to the next rank, showcasing their accomplishments and creating a vibrant community of motivated individuals. This innovative addition not only allows users to benchmark their progress against peers but also injects an exciting element of competition, fostering a collective drive for excellence within the Sikka app community.
2
Introducing Leaderboard
Users now have the opportunity to enter the leaderboard by successfully completing any task. The top 10 performers of the week will ascend to the next rank, showcasing their accomplishments and creating a vibrant community of motivated individuals. This innovative addition not only allows users to benchmark their progress against peers but also injects an exciting element of competition, fostering a collective drive for excellence within the Sikka app community.
2
Introducing Leaderboard
Users now have the opportunity to enter the leaderboard by successfully completing any task. The top 10 performers of the week will ascend to the next rank, showcasing their accomplishments and creating a vibrant community of motivated individuals. This innovative addition not only allows users to benchmark their progress against peers but also injects an exciting element of competition, fostering a collective drive for excellence within the Sikka app community.
2
Introducing Leaderboard
Users now have the opportunity to enter the leaderboard by successfully completing any task. The top 10 performers of the week will ascend to the next rank, showcasing their accomplishments and creating a vibrant community of motivated individuals. This innovative addition not only allows users to benchmark their progress against peers but also injects an exciting element of competition, fostering a collective drive for excellence within the Sikka app community.
2
Introducing Leaderboard
Users now have the opportunity to enter the leaderboard by successfully completing any task. The top 10 performers of the week will ascend to the next rank, showcasing their accomplishments and creating a vibrant community of motivated individuals. This innovative addition not only allows users to benchmark their progress against peers but also injects an exciting element of competition, fostering a collective drive for excellence within the Sikka app community.
3
Introducing Daily Challenges
Imagine you have exciting tasks waiting for you every day in the Sikka app. These are called daily challenges. They're like little adventures you can complete, and if you finish them on time, you'll earn extra Sikka points. It's a fun way to achieve small goals every day and get rewarded for it.
3
Introducing Daily Challenges
Imagine you have exciting tasks waiting for you every day in the Sikka app. These are called daily challenges. They're like little adventures you can complete, and if you finish them on time, you'll earn extra Sikka points. It's a fun way to achieve small goals every day and get rewarded for it.
3
Introducing Daily Challenges
Imagine you have exciting tasks waiting for you every day in the Sikka app. These are called daily challenges. They're like little adventures you can complete, and if you finish them on time, you'll earn extra Sikka points. It's a fun way to achieve small goals every day and get rewarded for it.
3
Introducing Daily Challenges
Imagine you have exciting tasks waiting for you every day in the Sikka app. These are called daily challenges. They're like little adventures you can complete, and if you finish them on time, you'll earn extra Sikka points. It's a fun way to achieve small goals every day and get rewarded for it.
3
Introducing Daily Challenges
Imagine you have exciting tasks waiting for you every day in the Sikka app. These are called daily challenges. They're like little adventures you can complete, and if you finish them on time, you'll earn extra Sikka points. It's a fun way to achieve small goals every day and get rewarded for it.
3
Introducing Daily Challenges
Imagine you have exciting tasks waiting for you every day in the Sikka app. These are called daily challenges. They're like little adventures you can complete, and if you finish them on time, you'll earn extra Sikka points. It's a fun way to achieve small goals every day and get rewarded for it.
4
Improve Spin the Wheel
While the 'Spin the Wheel' feature has the potential to improve user engagement, the requirement of 10 Sikka to spin might be a barrier. Adjusting this cost or providing alternative ways to earn Sikka could make the feature more accessible and enticing. This problem is actually solved with the solution of problem number 5.
4
Improve Spin the Wheel
While the 'Spin the Wheel' feature has the potential to improve user engagement, the requirement of 10 Sikka to spin might be a barrier. Adjusting this cost or providing alternative ways to earn Sikka could make the feature more accessible and enticing. This problem is actually solved with the solution of problem number 5.
4
Improve Spin the Wheel
While the 'Spin the Wheel' feature has the potential to improve user engagement, the requirement of 10 Sikka to spin might be a barrier. Adjusting this cost or providing alternative ways to earn Sikka could make the feature more accessible and enticing. This problem is actually solved with the solution of problem number 5.
4
Improve Spin the Wheel
While the 'Spin the Wheel' feature has the potential to improve user engagement, the requirement of 10 Sikka to spin might be a barrier. Adjusting this cost or providing alternative ways to earn Sikka could make the feature more accessible and enticing. This problem is actually solved with the solution of problem number 5.
4
Improve Spin the Wheel
While the 'Spin the Wheel' feature has the potential to improve user engagement, the requirement of 10 Sikka to spin might be a barrier. Adjusting this cost or providing alternative ways to earn Sikka could make the feature more accessible and enticing. This problem is actually solved with the solution of problem number 5.
4
Improve Spin the Wheel
While the 'Spin the Wheel' feature has the potential to improve user engagement, the requirement of 10 Sikka to spin might be a barrier. Adjusting this cost or providing alternative ways to earn Sikka could make the feature more accessible and enticing. This problem is actually solved with the solution of problem number 5.
5
Introducing Onboarding Reward:
The solution to the absence of an onboarding reward has been seamlessly addressed by introducing a generous reward of 10 Sikka points for users during their onboarding experience. This not only creates a positive and rewarding introduction to the Sikka app but also strategically aligns with the cost of spinning the wheel.
5
Introducing Onboarding Reward:
The solution to the absence of an onboarding reward has been seamlessly addressed by introducing a generous reward of 10 Sikka points for users during their onboarding experience. This not only creates a positive and rewarding introduction to the Sikka app but also strategically aligns with the cost of spinning the wheel.
5
Introducing Onboarding Reward:
The solution to the absence of an onboarding reward has been seamlessly addressed by introducing a generous reward of 10 Sikka points for users during their onboarding experience. This not only creates a positive and rewarding introduction to the Sikka app but also strategically aligns with the cost of spinning the wheel.
5
Introducing Onboarding Reward:
The solution to the absence of an onboarding reward has been seamlessly addressed by introducing a generous reward of 10 Sikka points for users during their onboarding experience. This not only creates a positive and rewarding introduction to the Sikka app but also strategically aligns with the cost of spinning the wheel.
5
Introducing Onboarding Reward:
The solution to the absence of an onboarding reward has been seamlessly addressed by introducing a generous reward of 10 Sikka points for users during their onboarding experience. This not only creates a positive and rewarding introduction to the Sikka app but also strategically aligns with the cost of spinning the wheel.
5
Introducing Onboarding Reward:
The solution to the absence of an onboarding reward has been seamlessly addressed by introducing a generous reward of 10 Sikka points for users during their onboarding experience. This not only creates a positive and rewarding introduction to the Sikka app but also strategically aligns with the cost of spinning the wheel.
Tools
Tools
Figma
Conclusion
User Loyalty: The introduction of a leaderboard, Golden Hour, and daily challenges cultivates a sense of community and competition, fostering stronger emotional connections with the app. Users actively participating in challenges and striving for leaderboard positions are more likely to develop a loyal relationship with Sikka.
User Retention: The diversified engagement mechanisms, such as the daily challenges and Golden Hour, provide continuous incentives for users to return to the app regularly. The leaderboard and onboarding rewards contribute to reducing churn rates, ensuring that users find value in remaining active on Sikka.
App Engagement Time: The dynamic and interactive elements, including the leaderboard and daily challenges, serve as compelling reasons for users to spend more time within the app. The gamified features create a more immersive experience, positively impacting overall app engagement time.
